Tobacco
A strictly regulated category managed with care. We support compliant tobacco retail across international markets, ensuring all legal requirements are met and operations run consistently.
Strategic merchandising
A product range tailored to your channel and customer demographic
Different channels attract different customers – with distinct needs, expectations and spending behaviours. Getting the range right is key to driving sales and delivering a relevant experience.
Premia builds ranges around real customer insight, shaping product, pricing and mix to suit each channel. The result is stronger conversion, higher spend and a better overall retail experience.
- Channel-specific product ranges
- Improved conversion and relevance
- Increased average spend and basket size
- Balanced mix of trend-led and core products
- Flexible by route, region or audience
100+ industry- leading brands and distributors
From global names to emerging labels, we build strong partnerships that ensure consistent supply, competitive pricing and a relevant product offer.
Let's talk.
Have a retail opportunity in mind, or looking to improve an existing offer? Let’s talk about how we can tailor the right approach for your channel, your customers and your commercial goals.


















